The Success of #AmazonCart Requires a Change in Social Shopping Behaviors

#AmazonCart enables users to shop directly from Twitter. The question is: Are consumers ready to shop directly from social networks?

A couple weeks ago Amazon announced #AmazonCart: a feature enabling Twitter users to add items to their Amazon shopping cart directly from Twitter. And with brands constantly looking for a way drive sales on social media, encouraging consumers to add items to their shopping cart without ever leaving Twitter could be a winner.

Indeed, there are quite a few brands that have successfully generated sales using Twitter. However, according to Patrick Salyer, CEO of social login provider Gigya, other efforts at social network-embedded storefronts have failed.

“The much larger opportunity for retailers and social commerce is in allowing shoppers to leverage their social network credentials on retail sites through technologies like social login,” he says.

Still,

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