The 10 Obstacles To Brand Building On The Social Web And How To Avoid Them

Whether for business or personal, building a brand on the social web can be a great way to spread the word about your product or service, as well as engaging consumers in order to garner useful feedback. But I hear a lot from newcomers that they have trouble reaching the tipping point. Here are the to obstacles I’ve encountered and witnessed others encountering, with some suggestions for helping you get over that hump.