Social Presence Goes Beyond the Screen
Smart brands know how to engage consumers both online and off
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It’s not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new e-book from Engagement Labs explores how certain brands are excelling both on and offline.
Engagement Labs examined a variety of brands across multiple industries to come up with a list of “Category Crushers,” or brands that perform well above expectations compared to the rest of the field.