Fewer People are Using Social Networks (Especially Facebook) in Germany, Says Study
A new study has revealed that social media usage has fallen in Germany for the first time, and it’s Facebook and fears over loss of privacy that are being blamed.
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A new study has discovered that social media usage has fallen in Germany for the first time, and it’s Facebook and fears over loss of privacy that are being blamed.
68 percent of the German online population aged 14 or over were active on social media last year, reveals a report from Faktenkontor and Toluna, which is down from 75 percent in 2013.
The 2014 figures are also lower than those in 2012, when 70 percent of Germans used social networking sites.
A December 2014 Faktenkontor surveyed argued that “Facebook was dying”, and the new data seems to support that position, certainly in Germany – just 38 percent of German internet users were actively posting on Facebook in 2014, compared to 47 percent in 2013 and 58 percent in 2012.