With Social Media, It Pays to Fish Where the Fish Are
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The buzz surrounding companies investing in social media marketing to reach consumers has created a lot of attention for sites like Twitter, Facebook, LinkedIn and the recently popular Foursquare. Millions of consumers are spending their time online with social networking and media sharing sites instead of other media.
Some companies are wasting significant resources by chasing after too many different services without taking the time to figure out which social networks and Web sites their customers prefer.
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