Social Media isnÃ¢â‚¬â„¢t a Free Lunch.
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The other day I was at a networking event that concerned itself with why more PR firms arenÃ¢â‚¬â„¢t using social media as a tool to connect with the public. There were many arguments talking about why social media is great tool for getting third party credibility for a business.
The arguments for social media as a practical PR tool were sound but they failed to realize one key fact regarding social media, it is expensive. The average social media user sees social media as a series of free services that help people connect, this is true, but social media is something quite different to a PR professional.