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Why would your business want to use social media?
Good question. With platforms such as Twitter, Facebook, LinkedIn and Instagram you can get generate tremendous online exposure for your brand, allowing you to showcase your products and services. Social media helps you listen to what people are saying, including your customers, prospects, peers and competitors.
You can generate leads through all the major social networking sites (Twitter is very effective for this, particularly in B2B). This will help you to attract more customers, who you can dazzle by providing a personal touch, building relationships and driving loyalty.