Social Media Contests: Post-Game Marketing

Don't want to get painted into a corner? You need to start at the end and work backward.

When you decide to do a social media contest, think past the logistics. Arguably, the most important part comes after the festivities have ended. You don’t want to short-change contest planning: after all, you want to make sure your target market has fun, engages with your brand and participates. But, you don’t want to lose sight of your company’s objective, namely to use the information you gather during the contest to market to these people in the future.