Allen Bonde on Shared Experiences Making Social Commerce Click

Allen Bonde is co-founder and CMO of Offerpop, a new social marketing apps company, and Managing Director of Evoke CRM, his consultancy. His passion for online marketing and e-commerce started at McKinsey and Yankee Group way back in 1996. Join his conversation on Twitter on @abonde.

It’s clear that there are a lot of moving parts and stages in moving from “hey that’s cool” social media to “wow look at all those orders” social commerce. In fact last time I presented some thoughts on how to take a programmatic approach using a maturity model framework to assess where you are and take practical steps to evolve your various social marketing programs.

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