Social Media Center to Help New York Deal with Super Bowl Mayhem

Host committee unveils a 45-person operation


The NY/NJ Super Bowl Host Committee will lean on social media to deal with the 400,000 visitors coming into the Greater New York City this week. Just off the corner of 53rd and 7th Avenue in Manhattan, the committee—after months of preparation—has unveiled its Social Media Communications Center (SMCC), which is sponsored by Visa.

In a street-level office space that seats a few dozen digital helpers, the center is designed to let the host committee push original content and engage with tourists while responding to their concerns.

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