Social Media Campaign to Help Families Prevent Food Poisoning
The multimedia campaign includes an extensive social media campaign under the title The Food Safe Families announced by USDA Secretary Tom Vilsack and HHS Secretary Kathleen Sebelius in time for the July 4th holiday and the start of summer when foodborne illnesses tend to increase—a time when many families celebrate with food. It's also a time when foodborne illnesses tend to increase with more outdoor meals, and other factors that increase the risk for disease-causing bacteria in food.
The Ad Council joined up with the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), as the first ever joint national multimedia public service campaign to help families prevent food poisoning in the home.
The multimedia campaign includes an extensive social media campaign under the title The Food Safe Families announced by USDA Secretary Tom Vilsack and HHS Secretary Kathleen Sebelius in time for the July 4th holiday and the start of summer when foodborne illnesses tend to increase—a time when many families celebrate with food.
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