Social Media Ads Go 'Native,' Will Hit $9.2b by 2016

BIA/Kelsey report predicts the market will double

Spend on paid social media advertising will increase from $4.6 billion this year to $9.2 billion in 2016, according to a report set for release today from BIA/Kelsey. Particularly interesting is the researcher's prediction that "native" ads running on social media sites—contextual promotions that are baked into sites either via news feeds (e.g.,

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