Social Media Ads Go 'Native,' Will Hit $9.2b by 2016

BIA/Kelsey report predicts the market will double

Spend on paid social media advertising will increase from $4.6 billion this year to $9.2 billion in 2016, according to a report set for release today from BIA/Kelsey. Particularly interesting is the researcher's prediction that "native" ads running on social media sites—contextual promotions that are baked into sites either via news feeds (e.g., Promoted Tweets) or in a more customized fashion—will total $1.53 billion this year while growing to $3.85 billion in 2016.