Social Media Activism: Sandra Bland, Police Brutality and #BlackLivesMatter

In the wake of her death, Sandra Bland became the face of the movement against police brutality and the growing civil rights movement powered by social media.

On July 10, Sandra Bland was found dead in a Texas jail cell three days following a routine traffic stop. The police claimed Bland committed suicide, but her sister disputed this claim, and Sandra Bland has become the latest face in the movement against police brutality.

Skepticism about the circumstances surrounding Bland’s death began circulating on social media, using the hashtags #SandraBland, #SayHerName, #IfIDieinPoliceCustody and #BlackLivesMatter.

Along with the skepticism, videos were circulated through social channels: such as the dashcam video of the traffic stop, which seemed to raise more questions than answers, and videos of Bland speaking out against police brutality.

In the past year, social data intelligence company Talkwalker found more than 6.9



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in