Social Listening Is More Than Vanity Metrics (Report)

SMBs use social listening to create deeper connections with customers and attract new ones

In the age of digital media, it’s not hard to acquire customer data. Indeed, every touch point between a company and customer is a wellspring of data, whether it’s a website, an email list or a social media profile. When brands listen closely, the insights they gain can be used to cultivate deeper engagement and attract new customers.