Social Intelligence Is Changing Market Research

With the right technology, marketers are able to save time and focus their efforts on analyzing insights and applying intelligence to achieve strategic advantage.

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We’ve heard it 100 times: “We’re targeting millennials.” Really? What does millennial even mean? Google tells us; “There are no precise dates for when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s.

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