Social Confidential: Democratizes Language on Its Platforms

Jeanne Sager shares timely information and showcases evolving diction

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In Adweek’s new weekly video series, Social Confidential, Adweek’s social media editors take a look behind the logo to find out who’s tweeting, posting and sharing from major brands. 

For the latest episode, Adweek audience engagement editor Jess Zafarris spoke with Jeanne Sager, marketing manager of, who develops smart, timely and often humorous content for the website’s social accounts, notably Twitter and Instagram.

One common misconception about the platform, Sager said, is that it tells people how to use words correctly and what words are correct, but its function is nearly the opposite.



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