80% Of Companies Use Social Media To Track Competitors [STUDY]
A new study has revealed that almost eight out of ten companies (79.2 percent) use social media sites to monitor and extract information relating to their competitors.
The survey, conducted by competitive intelligence software providers Digimind, noted that some 62.5 percent of firms use Twitter to perform this very legal yet highly beneficial corporate espionage, which was second only to LinkedIn (69.4 percent), but far ahead of Facebook (47.2 percent) and Google+ (35.2 percent).
The data showed that firms also track industry developments and consumer trends using social media tools.
While almost two-thirds (60.6
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