Social Commerce Is Primed to Go Mainstream (Survey)
Older social media users are more likely to drive social shopping to its tipping point
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With social networks expanding their offerings and marketers increasing their investment, social commerce seems primed to go mainstream. Digital commerce consulting firm Sumo Heavy Industries surveyed more than 1,000 social media users to explore the consumer side of the market and why they might be ready to shop on social.
As social media has matured, so has its users. Among those surveyed by Sumo Heavy Industries, nearly 60 percent of people aged 60-plus reported using social media daily, while 66 percent of those aged 45 through 59 reported the same.