Social Anxiety

The social media manager has a key role for many brands. But can he or she really be called a marketer?

On a humid night in late July, more than 100 social media managers flooded into a downtown Manhattan workspace—but pizza, beer and rubbing elbows with peers weren’t all that was on the menu. In a packed room with all the folding chairs spoken for, some stood for two hours to get schooled in the secrets of social media success from Pinterest and Instagram marketing gurus.