Social Media Ad Spending: Statistics & Trends [INFOGRAPHIC]

Social media advertising is big business. How big? Total social ad revenue is expected to increase by 194 percent to reach $15 billion by 2018, and more than half of that total will be mobile.

North America will still account for 40 percent of social ad spend through 2016, and Facebook remains the preferred platform by more than nine in ten marketers, with Twitter in use by about one in four.

Check the visual below for more insights and an absolute wealth of statistics, which comes courtesy of Invesp.

(Source: Invesp.)