Snuggle Doubles Down on Social Media

Bringing a 30-year-old mascot into the digital age

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Snuggle aims to bring its long-time Snuggle Bear mascot into the digital age with the help of social media.

The brand has launched a campaign on Facebook, Twitter, YouTube and Instagram that celebrates the bear’s 30th birthday.

This is the second year that the Sun Products-owned brand has run a birthday campaign to coincide with National Teddy Bear month. To help orchestrate these social efforts, Snuggle has created an editorial calendar that maps out themed social content across all platforms for September.

"We generally post across our social media platforms two to three times a week," said Kristine Campbell, Snuggle’s senior brand manager.



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