Snickers Dares America To Engage With Its Ads
If it gets 2.5 million engagements, the brand will release the full ad before the game.
Snickers is double-dog-daring people to tweet about and share its Super Bowl ad teaser.
Post with #EatASNICKERS & we just may release the whole #SNICKERS#SuperBowl commercial before game day. http://t.co/8TY72sDGsa#SB49
— SNICKERS® (@SNICKERS) January 21, 2015
Is it just me or are things getting super-hyped super early this year? There’s various Super Bowl “Ad Zones” on Hulu and iSpotTV. There’s the first ads for Buzzfeed and The Verge.
And now, instead of waiting until the game to get fans tweeting about your brand, Snickers has pre-empted everyone, looking for engagement metrics way in advance of the big game.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in