Snapchatters Are Now Watching 10 Billion Videos Every Day

War between red-hot app and Facebook heats up

Snapchat is officially part of the 10 billion club. Today, Bloomberg reported that 10 billion videos are now viewed each day on the ephemeral photo- and video-sharing app, up from 8 billion per day in February. A Snapchat rep confirmed the stat with Adweek. In addition, 60 percent of the app's daily users crank out their own snaps every day.