Snapchat’s Voter Registration Efforts Hit the 1 Million Mark for the 2020 US Election

Partner TurboVote estimated that 56% of those are first-time voters

80% of the 100 million Snapchatters in the U.S. are of voting age Snap Inc.

Snapchat shared a milestone Thursday, saying that it has helped over 1 million of its users register to vote for the 2020 presidential election, doubling the total from its similar efforts for the 2018 midterm elections in the U.S. David Cohen is editor of Adweek's Social Pro Daily.