Snapchat's Sponsored Geofilters Are Zeroing in on SXSW Attendees for the First Time

Samsung and Spotify are among the advertisers

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Snapchat was one of the buzzier topics at South by Southwest Interactive when the Austin, Texas, festival opened on Friday, and marketers are targeting conference goers with the ephemeral app.

Adweek has seen sponsored geofilters from Samsung, Avocados From Mexico, Spotify, AreaNet's GW2 video game and Mashable during the last 24 hours. With the ads, Snapchat marketers can zero in on the platform's huge user base down to an area of 20,000 square feet, though the brands mentioned above are likely targeting people throughout the Texas capital.



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