Snapchat’s Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands

Will a 'subscribe' button be a boon for traffic?

Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping publishers amass big audiences.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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