Snapchat’s Newest Research Sheds Light on Where and When Its Users Like to Shop

The app is banking on data to appeal to brands

Snapchat's newest studies focus on how its users shop across different stores. Snapchat

In a bid to appeal to advertisers, Snapchat is releasing a series of reports illuminating its users’ shopping behaviors and preferences, both online and off.

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@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.