Just in time for the holiday season, Snapchat’s Discover section in the app will have a new channel: “Shop and Cop.”
The channel, which starts today, includes a native ecommerce experience powered by Shopify, allowing consumers to shop without leaving the app or being directed to a microsite.
To kick it off, Gymshark, a UK-based fitness clothing company is offering 50 percent off select men’s and women’s items for two hours, starting at 2p.m. E.T. Noel Mack, chief creative officer from Gymshark, said the company’s “super excited” to be part of the roll out.
“It feels like the next natural step,” Mack said.