Snapchat’s Lens Creative Partners Program Is Aimed at Getting AR Lenses in Brands’ Hands

More than 30 creators of all sizes are included at launch

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Snapchat kicked off the short work week with Monday’s unveiling of its Lens Creative Partners program, which is aimed at connecting brands with expert creators of the messaging application’s augmented reality Lenses.

Snap Inc. said more than one-third of its 186 million daily users interact with AR Lenses on the app every day, averaging three minutes of play time.

More than 30 creators who have been using Snapchat’s Lens Studio to create “engaging, immersive” AR lenses are part of the Lens Creative Partners program’s initial group, and Snap said it intends to add over 100 additional creators over the next several months.

The company said over 250,000 Lenses have been submitted by the Snapchat community via Lens Studio, and they have been viewed more than 15 billion times.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in