Snapchat’s Lens Creative Partners Program Is Aimed at Getting AR Lenses in Brands’ Hands

More than 30 creators of all sizes are included at launch

Lens Creative Partners are chosen based on their experience in developing quality AR Snapchat

Snapchat kicked off the short work week with Monday’s unveiling of its Lens Creative Partners program, which is aimed at connecting brands with expert creators of the messaging application’s augmented reality Lenses. David Cohen is editor of Adweek's Social Pro Daily.