Snapchat’s Latest Ecommerce Play Sells Out Again—This Time With Adidas

The shoe sold through a Snapchat show

Snapchat's back at it again with another exclusive ecommerce opportunity. Snapchat

Snapchat looks like it’s turning into a sneakerhead’s new favorite ecommerce store.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.