More than 600,000 people in the U.S. took advantage of Snapchat’s deep integration with TurboVote in support of National Voter Registration Day.
The messaging application teamed up with the nonprofit, nonpartisan organization to send all U.S. users 18 and over a custom text and video message containing a link to this page, powered by TurboVote, where they could sign up for election reminders, register to vote and apply for absentee ballots.
Snapchat said more than 600,000 users signed up for TurboVote’s custom election reminders, and over 400,000 of those users were assisted by TurboVote during the voter-registration process.
A majority of those users were between the ages of 18 and 24, and the top 10 states in terms of signups were: California, Florida, Georgia, Illinois, Michigan, North Carolina, New York, Ohio, Pennsylvania and Texas.
Mike
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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