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Brands are now sponsoring your Snapchat selfie. Twentieth Century Fox is the first marketer to buy the app's Sponsored Lens format to promote The Peanuts Movie, which premieres on Nov. 6.
On Saturday, Snapchat users who use the Lens feature to take a picture or video of themselves will see a filter marked as sponsored from the film to celebrate Halloween. Clicking on the icon will overlay images of Peanuts characters Snoopy and Woodstock around the selfie while the show's theme song plays.