Snapchat revealed some new video advertising options at Advertising Week New York Tuesday, including a maximum length of three minutes and giving users the ability to swipe up during its six-second commercial ads.
The company said the aim is to give advertisers more creative flexibility and more options for their video ad campaigns.
Boosting the maximum duration of Snap Ads to three minutes checks that box, as Snapchat provided the example of an entertainment studio being able to run a full film trailer ad, rather than a partial trailer that prompts Snapchatters to swipe up in order to view the rest.
Snapchat emphasized that the user experience will not change, and Snapchatters will still interact with ads the same way they always have.
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