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According to the The Wall Street Journal, Snapchat is poised to introduce Snapchat Discovery in November, which will allow publishers to serve up ads, video clips and other content. When it comes to fruition, it will likely be the increasingly popular mobile app's first monetization move.
The premise of Snapchat is that photos and messages are displayed for a short period of time (typically 10 seconds or less) before disappearing. Users would interact with the ad content in the same way as with messages and images, the Journal article said.