Snapchat Wants to Turn Your Selfie Into an Ad

One-day 'lens' sponsorship reportedly costs $750,000

Few snaps are more popular than selfies, and now Snapchat has a way for brands to turn them into promotional opportunities—for a price.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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