Snapchat Wants to Turn Your Selfie Into an Ad

One-day 'lens' sponsorship reportedly costs $750,000


Few snaps are more popular than selfies, and now Snapchat has a way for brands to turn them into promotional opportunities—for a price.

The Financial Times reports that the Venice, Calif.-based player is starting to sell sponsored "lenses" in the coming months. This will add to a new feature the app rolled out two weeks ago, which adds graphics like big eyes to photos and vomiting rainbows to videos.

The one-day ad unit will reportedly cost $750,000 for big-ticket holidays like Halloween and Christmas and $450,000 the rest of the year.

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