Snapchat Uses AR Billboards in Los Angeles to Back 2 of Its Snap Originals Shows

The Dead Girls Detective Agency and Dead of Night emerge on Sunset Blvd.

Dead of Night is produced by Bazelevs in association with Hooked Snapchat

Snapchat is backing two of its Snap Originals shows with a combination of old-school technology (billboards) and new-school technology (augmented reality).

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.