Snapchat users who've come across Under Armour's new interactive game are spending an average of 78 seconds playing, according to early data.
The app's 60 million daily users in the U.S. (and Canada) are able to access Under Armour's It Comes From Below, a game based on the brand's ad campaign from Droga5 featuring Carolina Panthers quarterback Cam Newton, through ads in Snapchat's Discover section. When an ad appears (only U.S. users can see it), users can swipe up and play.
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