Snapchat Touts User Activity During National Football League Games

68% of those 21 and older used the app to share video, images or reactions while watching

An expanded deal with the National Football League was one of the content agreements detailed by Snap Inc. at its Snap Partner Summit last month, and the league will present near-real-time highlights on the platform three times per week (Sundays, Mondays and Thursdays), up from once per week during the 2019 season.

Snap said in a blog post, “As people were social distancing and sports were put on pause, fans still found ways to engage with sports content by tuning into documentaries like The Last Dance, news coverage about the impact of Covid-19 on professional sports and best-of countdown shows.

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