Snapchat Touts User Activity During National Football League Games

68% of those 21 and older used the app to share video, images or reactions while watching

Average time spent per viewer on NFL-partnered content on Snapchat shot up 80% during the 2019 campaign Snap Inc.

An expanded deal with the National Football League was one of the content agreements detailed by Snap Inc. at its Snap Partner Summit last month, and the league will present near-real-time highlights on the platform three times per week (Sundays, Mondays and Thursdays), up from once per week during the 2019 season. David Cohen is editor of Adweek's Social Pro Daily.