Snapchat: The King of Millennial Micro-Moments

Snapchat will become even bigger in 2016 as brands learn how to apply the app to create micro-moments for the surging millennial population.

In 2015, Snapchat put the world on notice that the app is an advertising force to be reckoned with — maybe the advertising force to be reckoned with. Named Adweek‘s hottest digital brand, Snapchat commanded a reported $750,000 for brands to place ads, and the millennial darling reported more than 6 billion videos daily. Snapchat will become even bigger in 2016 as brands learn how to apply the app to create micro-moments for the surging millennial population.

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