Snapchat Study Shows Advertisers How Much Potential the App Still Has for the Upcoming Holidays

Some Gen Zers are skeptical, however

More than 90% of Snapchat users have their location turned on. Snapchat

Santa’s making a list and checking it twice, and brands, retailers and social media platforms don’t want you to forget it.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.