Snapchat Story Ads Work: Here’s How to See Success in Seconds

Opinion: User-generated content is tried and true

Snapchat Story Ads appear under the Discover feed Snapchat

A little over one year ago, small and midsized businesses won a battle against the duopoly of Google and Facebook when Snapchat introduced its self-service, programmatic ad platform. The offering has quietly evolved, challenging acquisition specialists to develop a unique set of video advertising skills.