Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

Snapchat is encouraging its advertisers to bundle their video ads.


Snapchat is encouraging its advertisers to bundle their video ads.

Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story.

A Snapchat spokesperson confirmed to Johnson that sequenced messaging packages are available to all advertisers, and a source told her they are only available directly through Snapchat, and not via its Ads API, adding that the packages’ premium prices require “early commitments for a full-service execution.”

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