Snapchat Reportedly Acquires Viral Comic App Bitstrips
Bitstrips, the creative comic strip app which rose to prominence on Facebook, appears to have a new home.
Bitstrips, the creative comic strip app which rose to prominence on Facebook, appears to have a new home.
Fortune reported that Snapchat has apparently purchased Bitstrips—which also makes personalized emoji app Bitmoji—in a deal valued in the neighborhood of $100 million (a mix of cash and stock).
While Bitstrips rose to power on Facebook, lately the company has been popular via its app, Bitmoji, allowing people to create customized emojis.
Representatives from Bitstrips and Snapchat declined to comment to Fortune.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in