Snapchat is asking digital video advertisers if they are straight shooters.
The popular messaging app is encouraging marketers and media companies to shoot ads vertically, a clear departure from the common practice of using wide-angle landscape shots.
Snapchat touts itself as the go-to platform to reach millennials, and the most effective way to engage them is by turning the camera to fit the app's vertical perspective. The move is prescient, given the latest video apps Meerkat and Periscope also stream vertically.
"We're starting to meet with the top creatives at agencies and CMOs, and in terms of education, shooting vertical is in that conversation," said a Snapchat rep.