Snapchat Inks Original Series Deal With Disney-ABC Television Group
Disney-ABC Television Group became the latest media giant to ink a pact with Snapchat.
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Disney-ABC Television Group became the latest media giant to ink a pact with Snapchat.
The programmer will create original series for the messaging application, starting with Watch Party: The Bachelor, which will debut Tuesday, Jan. 3, following the season premiere of reality-competition series The Bachelor on ABC the night before.
The weekly series will debut Tuesday mornings, with 10 original episodes and one Live Story, and it will feature celebrities, comedians, superfans and past contestants discussing the previous night’s installment of The Bachelor.
Other shows based on Disney-ABC Television Group will be added, and the programmer will sell all ad inventory for its content on Snapchat.
Snapchat
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