Snapchat Opens Up Its Ad Business Even More to Help Brands Buy Geofilter Ads Automatically

It could lead to bigger packages for marketers

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Snapchat wants brands to buy a lot of geofilters that layer fun text and graphics over users’ photos and videos. On Monday, the app opened up its API (application programming interface) a bit more, letting brands buy the location-based promos automatically.

More than 15 of Snapchat’s ad partners in the U.S., U.K., Australia and Canada, including Amobee and Videology, are now pitching sponsored geofilters to agencies and brands, as well as the full-screen, vertical video ads that run alongside stories and Discover content.

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