Snapchat Moves Into Monetization: U.S. Users Can Purchase Replays

Snapchat introduced a major update Tuesday, adding fun lenses on selfies and giving U.S. users the ability to pay to replay snaps.

Snapchat introduced a major update Tuesday, adding fun lenses on selfies and giving U.S. users the ability to pay to replay snaps.

Snapchat introduced these features in a blog post:

We introduced Replay in Additional Services almost two years ago, and we’ve used it to relive those amazing moments (or the ones we weren’t paying attention to…) just one more time before they disappear. We’ve provided one Replay per Snapchatter per day, sometimes frustrating the millions of Snapchatters who receive many daily Snaps deserving of a Replay.

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