Snapchat Launches Native Video Ads

CEO Evan Spiegel was at the Cannes Lions Festival this week and made a pitch for Snapchat's new native video product — 3V: Vertical Video Views.

Snapchat CEO Evan Spiegel has been talking vision a lot recently. Just last month, he spoke about the future (aka: business model) for Snapchat being advertising. This week Spiegel took his pitch to the Cannes Lions Festival to talk more about turning Snapchat into a platform for storytelling.