Snapchat Just Opened Up Its Ads API to Let All Big Brands Buy In

It's also bringing on 16 new tech partners

Nearly eight months after debuting its Ads API (application programming interface) at Cannes and 16 weeks after putting the system into a limited beta test, Snapchat is now letting all marketers buy campaigns on its automated platform. Up until now, marketers for 100 companies—including Gatorade, Nissan, Unilever and McDonald’s—had been taking the API for a spin.